To contribute to the AIGA's Get Out the Vote initiative, this project includes three posters that motivate a specific audience to vote in the general election. All posters must communicate a voter-mobilizing call to action through non-partisan visuals and employ a practical, poetic, and persuasive mode of appeal for each. Additionally, posters were required to feature text only, text with a raster image, and text with a vector image.
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Text only. Targeting younger (ages 21-35) female tabletop gamers, the Scrabble poster is practical in that it educates the reader on the voting rights of women. The design is kept simple so that the message is easier to digest. Additionally, the simple design echoes the simplicity of Scrabble. The poster is displayed by the classic Scrabble game in a local gaming shop.
Text with raster image. This persuasive poster features a queen chess piece, symbolizing power. The audience is intended for older female tabletop gamers that may be more familiar with classics like chess. The queen chess piece is known for its agency, being able to move any number of spaces so long as it is going in one direction. The poster is meant not only to symbolize power, but to also challenge and empower the reader to vote. A local gaming shop holds girls only nights on Tuesdays, making the poster appropriately placed.
Text with vector image. This poster is primarily aimed at older Tabletop gamers. Since they are older, they are more prone to be nostalgic for the good ol' days and eager to pass on what they know. The environment is a gaming store, one the aging gamer probably goes to with their grandchildren. The texture and style of the design is meant to evoke nostalgia as well as the sentiment that this "Chance" card has come up several times before. There is also a nod for older people to get younger folks involved with voting with the Monopoly man taking a young person with him to the voting booth.