The brief was to create a campaign for Kreach Bottling Company, a fictional company that sold energy drinks in the 60s. After some controversy in the 70s, the company is making a comeback in 2020, bringing its activist spirit in full swing. Just as the 60s was a period of cultural change, so too are the 2020s.
I created a logo for the company as well as the labels for three different flavors. The goal of the project was to create a visual language that can be scalable for a billboard, color ad (magazine), and grayscale ad (newspaper).