![](https://cdn.myportfolio.com/1caa1aaf2029be30bd7af57f26b829bc/f96751c4-7061-4555-948d-835699c4a6fc_rw_1920.png?h=07537261188c37e108406986465dab3e)
The brief was to create a campaign for Kreach Bottling Company, a fictional company that sold energy drinks in the 60s. After some controversy in the 70s, the company is making a comeback in 2020, bringing its activist spirit in full swing. Just as the 60s was a period of cultural change, so too are the 2020s.
I created a logo for the company as well as the labels for three different flavors. The goal of the project was to create a visual language that can be scalable for a billboard, color ad (magazine), and grayscale ad (newspaper).
![](https://cdn.myportfolio.com/1caa1aaf2029be30bd7af57f26b829bc/92d50b30-66b3-4d0b-ba1c-60593195a662_rw_1920.png?h=59548dd7a2b2f44c00c33f396f7fd8fe)
![](https://cdn.myportfolio.com/1caa1aaf2029be30bd7af57f26b829bc/007d298b-a583-4e40-912a-630a4d801ab4_rw_1920.png?h=18cb84c1b26a00c1795c8f71221b3995)
![](https://cdn.myportfolio.com/1caa1aaf2029be30bd7af57f26b829bc/caa564f7-8cfc-46fc-a125-d512cbfee1b9_rw_1920.png?h=6dcdf25918c0cce52c463822d187c133)
![](https://cdn.myportfolio.com/1caa1aaf2029be30bd7af57f26b829bc/3fc4a8f0-1fc5-40d2-9704-2e3c7fca5d9b_rw_1920.png?h=8d48661aac8fcadfeb81697ef899f957)